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Yes — and for most Tampa local businesses, running both at the same time works better than either one alone. The reason is simple: Google Ads catches demand, and Meta Ads creates it. Together they put you in front of the same customer at two different moments, which is what turns a name into a call.
Here's how it plays out. A homeowner is scrolling Instagram and sees a before-and-after of a yard you finished — Meta Ads. They don't call yet, but your name and your work are now in their head. A week later their lawn needs work, so they search "landscaper near me" — and there you are again, this time on Google. You look familiar, you look established, and you get the call. One channel planted the seed; the other harvested it.
Running both also fills the gaps. Google Ads is a faucet — the leads stop the moment you stop paying. Meta Ads keeps your business visible to your service area even between searches, so you stay top of mind during the weeks when no one is urgently looking. That steady visibility is what makes the search ads convert better when the demand does show up.
If budget is tight, start with the channel that matches how your customers buy — Google for urgent, searched services and Meta for visual, considered ones — and add the second once the first is profitable. We set up and manage both through our Google and Meta Ads management service, with call tracking on every campaign so you always know what each lead cost.