
Google Ads catch people already searching. Meta ads reach the homeowners who haven't started looking yet. Management from $250/mo.
Search ads only work once someone knows they have a problem. Meta ads work earlier. A photo of the dock you just finished, shown to waterfront homeowners in the same county, plants the idea and gets you the call weeks later when the old one finally gives out.
The two do different jobs. Search catches demand that already exists; Meta creates it. Homeowners who see your work on Instagram and then find you at the top of Google call at a far higher rate than either channel produces alone. Most clients run both, and we manage them together so the budget goes where it's working.
They do for visual trades: docks, landscaping, hardscape, remodels, anything where a before-and-after sells itself. They work less well for emergency services, where search ads are the better fit.
Most local trade businesses start between $500 and $1,000 a month in ad spend, plus management from $250/mo. Meta is usually cheaper per click than search, but the leads take longer to close.
Five to ten good photos of finished work is enough to start. Phone photos are fine, and often outperform polished ones.
No. Management is month to month, and the ad account stays yours.