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Marketing for Landscapers

Google Ads, map-pack rankings and neighborhood mailers that turn one finished yard into three.

Google Ads: Catch the Homeowner Who Already Decided

Somebody searching "landscaping company near me" or "sod installation" has already decided to spend money. Search ads put you in front of that decision. We split campaigns between one-time installs and recurring maintenance, because they're different buyers with different budgets, and track calls separately so you know which is paying.

Meta Ads: Your Best Yard, Shown to the Neighbors

Landscaping is the most visual trade there is, which makes Facebook and Instagram ads unusually effective. A before-and-after of a yard you finished, targeted to homeowners in the same zip codes, reaches people who weren't searching yet but drive past work like that every day.

Google Business Profile & Local SEO

  • —The right primary category, which drives most of your map-pack ranking
  • —Service descriptions for design and installs, maintenance, irrigation, sod, hardscape and cleanups
  • —Service areas set neighborhood by neighborhood, where your routes already run
  • —A steady flow of Google reviews, every one replied to
  • —Fresh project photos posted through the season, which Google rewards

Direct Mail Where You Just Finished

The cheapest job you'll ever book is next door to the one you just did. We design the postcard, pull the list for the streets around your recent work, and handle print. Run it while the yard still looks new and your ads are running in the same zip code.

And a Website That Shows the Work

All of it sends people somewhere, and for landscaping that place lives or dies on photos. Before-and-afters up top, tap-to-call, maintenance and installs clearly separated. We build those too, with a free mockup before you pay anything.

Frequently Asked Questions

What should a landscaping company spend on ads?

Most need a meaningful monthly ad budget. Spend usually follows the season, heavier in spring and fall.

I get all my work from referrals. Why do I need this?

Referrals still search your name first. If nothing comes up, or a half-empty Facebook page does, the referral cools off. Your Google profile is what catches it, and it's free to fix.

Ads or the Google profile first?

Profile first, since it costs nothing but the work and landscaping searches are heavily map-driven. Ads on top once it's right.

Do you work with lawn care and irrigation companies too?

Yes. Irrigation, lawn care, sod, hardscape and full-service landscaping are the same buyer at different moments, and we've marketed for all of them.

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